B2B salespeople have to do much more than just sell; they have to build relationships. In order to truly build solid and genuine relationships, your interactions with your prospects and clients have to go above being merely transactional. You need to demonstrate that you understand their business and become a trusted resource. That's how ProteusEngage makes a radical difference in the way you communicate with your clients and prospects. Something as simple as sharing relevant and insightful content to them on a regular basis can make a big difference in how they perceive your relationship. Sharing industry specific material (published by your organization - or other trusted sources) is a great way to engage as a partner - not a vendor.
One easy way to do this in ProteusEngage is to use the Embed an Article module. Take a look at the video below for detailed instructions.
Questions? Submit a request to our ProteusEngage Support Team.